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| Social Media |
The largest democracy of the world is set for the “big fight”. The General Elections are just a month away. The biggest challenge in front of the parties: public/voters who have grown in more ways than one, thanks to the social media and the availability of information on the finger tips. The requirements of the political parties to win the voters confidence: more than just promises. And thus, they are doing everything possible to grab the voters’ attention – from being present on news channels and spending big moolahs on advertising, the political parties are doing everything to be actively involved with the voters on the social media.
Can social media be a useful tool this election
Social media as collaborative projects (such as Wikipedia), blogs and micro-blogs (Twitter), content communities (YouTube), social networking sites (Facebook) and the virtual game-world (apps), the EC has, for the first time, decided to monitor online activities of those contesting the next general elections. There are endless examples of how platforms such as Twitter have shaped the current political climate,
Aam Aadmi Party (AAP-National Party)
AAP Facebook Likes-1,703,814
AAP Twitter Tweets-13.5k - Following-400 - Followers-562k
Bharatiya Janata Party (BJP-National Party)
BJP Facebook Likes-2,745,742
BJP Twitter Tweets-11.6k - Following-0 - Followers-391k
Congress Party (National Party)
Congress Party Facebook Likes-7,921
Congress Party Twitter Tweets-4,858 - Following-189 - Followers-33.6k
YSR Congress Party (YCP_AP)
YCP Facebook Likes-320,746
YCP Twitter Tweets-2,346 - Following-32 - Followers-7,434
Telugu Desam Party (TDP_AP)
TDP Facebook Likes-301,627
TDP Twitter Tweets-11.4k - Following-2 - Followers-10.6k
Jana Sena Party (PSVSK_AP)
JANA SENA Party Facebook Likes-47,704
JANA SENA Party Twitter Tweets-9,391 - Following-33 - Followers-337
Jai Samaikyandhra Party (JSP_AP)
JSP Facebook Likes-188
JSP Twitter Tweets-88 - Following-93 - Followers-22
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